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How the Foreign Exchange Market Can Impact Your Export Sales

  • Broadcast in Marketing
Export Success

Export Success


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Welcome to Export Success, a weekly 30 minute online radio blog with one goal: To help you grow your business by succeeding in the global marketplace. I’m the host of Export Success, Dr. Robert Letovsky

Did you know that average daily turnover in the global foreign exchange market is almost $4.0 trillion?  That’s more than 12 times the average daily turnover of global equity markets, 50 times the average daily turnover of the New York Stock Exchange, and on an annual basis, more than 10 times world GDP   If you’re a small or mid-sized exporter doing business in U.S. dollars, you may think that this has nothing to do with you.  Think again!  Changes in the value of the U.S. dollar in global markets can have a major impact – positive or negative – on foreign demand for your product/service, as well as on your cost structure, cash flow and profit margins. 

On this week’s edition of Export Success, I’ll be speaking with Michael O’Hare, Vice President, Foreign Exchange for TD Bank, based in Boston MA.  Mike will draw on his 20 plus years of experience in foreign exchange to explain how the market can affect your business, and what your company can do to protect its export sales against changes in the value of the U.S. dollar.

So join me on Monday, August 5, 2013 @ 3:30 pm EST to find out how your company can head off surprises from the forex market and use the market to boost your export business.