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Selling Across the Generations w/ Tim Moore

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Experts Grip

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The first rule of selling is steadfast: know your customer. With four distinct generations playing active roles in the buying decisions of companies it is no longer enough to be personable and knowledgeable about your product. To succeed in today's business climate, you need to approach each buyer with an informed generational perspective - recognizing the underlying biases, values and expectations that pave the way to "yes.” Take a journey and look inside each generation's core values to identify what forms their buying decisions and how known generational biases and business preferences impact the sales process. Learn how to effectively engage different sales and marketing techniques to appeal to the unique decision making traits of each generation and achieve success in today's marketplace.

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