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Lynn Fulks - The First Step is Research (I2817)

  • Broadcast in Management
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Lynn_Fulks.jpgHere’s a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com

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Lynn: I know most newer CEOs think of marketing as “the tactics”, it’s advertising, public relations,  it’s social media, it’s an email marketing campaign, but for marketing strategy there are three pieces: research, foundation, and then tactics and campaigns. And those marketing tactics are what I [...]