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Today's Author with Gerry Cullen, author of The Coldest Call

  • Broadcast in Books
David Ewen

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Gerry Cullen is a successful entrepreneur and award-winning author. He founded two successful start-up companies, and sold two other companies. He helped take one company to Fortune 500 class success. His co-workers refer to him as the CEO who sells. The Coldest Call, began when Gerry wondered why some talented and experienced sales people were unsuccessful at selling what appeared to be useful products. On the other hand, many average or inexperienced sales people exceeded quota and mad