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In my conversation with Doug Lipp earlier in the week we spoke about the committment to excellence and experience by Disney, but tonight we speak about Starbucks and their leader Howard Schultz. Starbucks is not just a coffee house, it's much more than that, and it means a lot more than that to it's customers.
Joseph Michelli is the bestselling author of several books including The Starbucks Experience, The Zappos Experience, and his newest book Leading the Starbucks Way. A focus on customer experience comes from great leadership.
Find out how Starbucks built and cultivated such a loyal customer-base and what you can do to recreate that magic (even if you're not a business owner).
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