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1.35 Why Content Marketing Is King

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Event Alley Show

Event Alley Show

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We’ve all heard the saying, “content is king,” and recently we’ve been hearing “conversation is king.” But what about content marketing? We’re going to explore how the use of content is changing events and how you can use it to better market your events and organization. And tune in for a showcase of the trendiest trends around in Trendspotting with correspondent Chad Kaydo.

Special Guest(s): Dan Berger, Chairman and CEO, Social Tables; Julia Damon, Marketing Communications, Social Tables

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