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Guerrilla Marketing for Writers - Testimonials & Endorsements for Authors

  • Broadcast in Books
David Hancock

David Hancock


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On December 1, 2009 The Federal Trade Commission changed the rules about the use of testimonials and endorsements in advertising - including the testimonials and endorsements included on the covers, front and back-matter of books. Now your completely truthful testimonials and endorsements COULD get you in trouble with the Feds for "deceptive advertising." How do you tell what you can use and what you can't? Find out by joining me on January 28th when my guest will be Creative Business Lawyer and Morgan James author Kevin Houchin about what these new guidelines mean for your publishing and marketing strategy. You really can't afford to ignore these new rules. The battle begins before your book even hits the shelves, and you need every weapon to get ahead of the competition. The Guerrilla Marketing for Writers boot-camp puts an entire arsenal at your disposal. Packed with proven insights and advice, it details 100 “classified secrets” that will help you sell your work before and after it’s published. This wide range of weapons - practical low-cost and no-cost marketing techniques - will help you design a powerful strategy for strengthening your propos