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In one of the toughest job markets in more than 20 years, with the unemployment rate hovering around ten percent, as well as dwindling job openings and promotion opportunities, standing out and making a good impression is more vital than ever. Two seasoned public relations professionals, Jessica Kleiman and Meryl Weinsaft Cooper, decided to write a book that can help anyone put their best foot forward. Their book "Be Your Own Best Publicist: How To Use PR Techniques To Get Noticed, Get Hired & Get Rewarded At Work" breaks down the fundamentals of PR and how they can be implemented to promote oneself. Join Esteem Yourself BlogTalkRadio host Chizoma Cluff as she interviews Meryl Weinsaft Cooper co-author of Be Your Own Best Publicist. www.beyourownbestpublicist.com