The Power of Using Video to Increase Conversions

No matter what you are selling or promoting you need to drive traffic to your site. Once you have traffic, your next goal is to convert that traffic into leads, sales, newsletter sign-ups, etc. This week we'll break it down for you and give you some tips on how to convert with video. Conversion is the true measure of the effectiveness of your website. Increased conversion means increased revenue. ____________ Carol Carini is a producer, director and the CEO of Billabong Studios, a video production company in Seattle Washington. Carol also specializes in video marketing.