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For a company to really take off, it needs to be accessible to members of the press. So, instead of just Tweeting out a press release every week, a company should reach out for interviews and provide quotes and soundbites to the media. Establishing a face of the company is also a critical step in becoming media friendly. Whether it's the CEO or an upper-level manager, the person representing the company should know the ins and outs of the industry and much more. If you're ever confronted by the interviewer with a question you're uncomfortable answering, stay collected and take some time to craft a response. Simply saying "no comment" in a calm tone is much better than getting into a potential shouting match with the person in control of the interview. Plus, you don't want to be on the wrong end of what could become a viral video in this day and age of YouTube. Let discuss! Then our world famous feedback sessions, we break the star of tomorrow today! Call in live and be heard 6196394709 Support this movement log onto http://www.ewwnradio.com FOLLOW @DONJRCEO
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