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How to Get Business-to-Business Messages Mass Media Coverage

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Where's Your Target Audience?  Trade Magazines or the Mass Media 

In this episode, Marsha and Alex explore:

  • Why mass media exposure can be just as valuable to a company with a business-to-business message as a piece in a trade publication
  • Tips for getting a B2B message in an article for the general public
  • How to maximize the mass media coverage to grow your business 

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