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Personal branding is an intimate experience for everyone, but for women this is especially so. By nature, women favor a non-linear, organic, & emotional experience in business. When it comes to our personal brands we want deep meaning, full self expression, & the ability to nurture as many people (prospects) as we can. Traditional “niche-based” marketing philosophy can therefore feel like we’re forcing ourselves into a box. But is it?
Kara Gilligan is a personal branding expert for women entrepreneurs. She helps women tap the creative power of their Mother Nature as a money-making principle in their business, thus resulting in ecstatic marketing, effortless sales, & an easy integration of who they are as their brand, which gives—almost everyone—a very deep & satisfying sense of fulfillment.
She calls this The Personal Brand-Gasm™. She’s on a mission to help as many would-be experts come… out of their shells & into their earning power as she can, easing the tension around “the elusive niche,” and helping women claim the truly magnetic message they have within.
With a colorful & creative background, ranging from multi-media marketing, teaching, self-publishing, animation, web-design, healing, writing and the performance arts, Kara’s sharp wit & creative mind have helped her (usually intuitive, heart-centered) clients land “mainstream” interest from media giants like Forbes & Zest magazine.
When she’s not making dreams come true as the “Personal Fairy God Mother” in her branding & design company, Waking Beauty (www.wakingbeauty.com), she can be found outdoors, on spiritual retreats, or at a microphone, performing comedic routines and hosting local art shows in Charleston, SC.