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Carlo B. Duraturo

Universum and Employer Branding

by Carlo B. Duraturo

 - Fri, Feb 5 2010

Universum Communications
Universum is the global leader in Employer Branding and surveys 300,000 students and 80,000 professionals annually and provides research, full-service media portfolios and strategic consulting services to more than 1,200 clients in 31 countries covering US, Canada, Europe, Russia, Asia, South-Africa and Australia.

Employer Branding
Employer branding is the strategy companies use to achieve their desired appeal on current and future ideal talent.

Today, competition for brain power is fierce in any number of industries and in any number of regions. As a result, employer branding has expanded into every industry and corporate size bracket. As employers discover how important the right talent is for their overall business success, employer branding is today an integral part of any successful business plan.

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