Working with Employer Branding sounds easy, but when companies start working with it they realize that it involves a rather complex set of activities.Universum has recently conducted a global survey among 1000 HR professionals working with Employer Branding.Some key findings:- Access to resources is the main challenge for both the short and long term, indicating difficulties in showing the value of investments in Employer Branding - Less than half the respondents are comfortable with their evaluation metrics - Wide spread involvement throughout the organization is critical for success - The employers strongly believe that communication should be centered around intangibles such as "culture" and "image".However, "Universum Student Surveys" shows that students consider tangibles such as "job characteristics" and "remuneration" more important than "culture" and "image". Analyzing and understanding research before starting the Employer Branding work is therefore critical.The good news is that the survey shows that communication departments and HR have started to talk to each other, and that's a good start for a sustainable work within Employer Branding. As much as 49% of the companies said that communication department is involved in the Employer Branding work, and 59% said that top management is involved.I am therefore looking forward to some exiting coming years in the field of Employer Branding!