Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Value Creation - Clearly Defining What You Deliver for Your Customers

  • Broadcast in Business
David West

David West


Follow This Show

If you liked this show, you should follow David West.

Join David and Jeff Doucette when they do a follow up discussion on "Value Creation". Most companies are doing business in competitive markets with many formidable competitors - big and small. Why would a potential customer choose your business vs. your competitors? The answer is value creation. Being able to define the value your company creates for your customers and clearly and consistently communicate your value proposition is key.

Our guest, Jeff Doucette will discuss how to define and communicate your value proposition to keep current customers and win new ones at the same time!

About our Jeff Doucette

Jeff Doucette is a proven sales professional with extensive experience in sales roles with both Unilever and L'Oreal. In 2007, Jeff founded Sales Is Not Simple, a global sales training and strategy consultancy based in Calgary, AB. Sales Is Not Simple has worked with sales teams from over 80 countries and their clients include Loblaw, Coca Cola HBC, Diageo, and Focus Corporation.

Sales Is Not Simple helps its clients "sell more and sell more profitably".