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Your elevator speech is as essential as your business card, if not more to your EFT practice. You should be able to say who you are, what you do, and how you can be a resource to your listener in a concise way. If you don't, people will move their attention onto themselves or another topic. These introductory verbal handshakes were once considered to last 30 seconds, as long as an elevator ride might take for you to intrigue a fellow passenger to ask for your business card. Statistics of abbreviated digital attention spans, which is are now tagged at 8 seconds, we are recommending that you acquire the skill to be persuade someone to want to know more within 22 seconds. Listen in and join EFT MBA radio hosts Alina Frank and Dr. Craig Weiner to find out our best tips of how to do this with authenticity and skill.
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