"Why You Can't Trust a CRM with Student Recruitment"

Join Ryan Busch (founder of.eduMarketer and Principal of Higher Ed Gadfly--a digital marketing, social media, and e-learning innovation consultancy) and Josef Katz (manager of .eduMarketer and VP of Marketing for StraighterLine) as they discuss:

"Why You Can't Trust a CRM with Student Recruitment"

Guest: Jeff Solomon, Founder and Senior Vice President, Leads360

Show Summary: The term Customer Relationship Management (CRM) has become a must-have for post-secondary institutions. Many schools begin their journey towards improved enrollment business processes and recruitment results by looking at a CRM. However, there is often a gaping chasm between what a CRM can do in the recruitment process and what it needs to do. A CRM is often not the one-size-fits-all solution they are portrayed to be, especially when it comes to recruitment management. This .eduMarketer Radio Show will discuss what a CRM is good for and what it lacks.