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Lead Generation in Higher Education: The Buyer's Dilemma

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Ryan Busch and Josef Katz explore the higher education lead buyer's dilemma: lead generation is essential, but often essentially bad. Busch and Katz discuss how they have dealt with the challenge and offer insights to other college and university marketing professionals. This show will focus on the experience of buying leads for higher education, specifically: • Buyer’s Best Practices o What to do once you own the lead o How to evaluate lead quality • Generation Practices; Good, Bad, and Ugly o Organic Search o Call Verified Operations o Co-Reg Offers o Incentivized Leads

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