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Kevin Bryant, Inkosi Design Studio
Think your company is too small to need marketing strategy? Think again. If you don't have and/or execute a marketing plan, chances are you won't be in business long.
In this segment Kevin Bryant, Art Director at Inkosi Design Studio in St. Louis Missouri talks about the various ways to market your business, how he has generated incredible publicity on a shoestring, why everyone in business MUST understand the impact of images and words about their product or service, and why we need to get young people involved in marketing.
In 1990, Kevin began volunteering with various community organizations in order to share his talents and contribute to the needs of his community. At Better Family Life, Kevin rose from volunteer to the Presidency of the Tiehimba Siwatu. Under Kevin’s direction, Tiehimba Siwatu (We Stand as a nation born in a time of conflict) became one of the most effective and well attended youth programs in North St. Louis. Kevin’s interest in helping young people had flourished into an all out passion for social service.
Kevin opened his first bookstore, “Ujamma, LTD” in 1993. Ujamma is the fourth principle of Kwanzaa; Cooperative Economics. In 1999 Kevin’s success with Ujamma and zeal for entrepreneurialism, led him to open Legacy Books & Café. With Kevin’s business skill and vision, Legacy ultimately became St. Louis’ premier poetry café and bookstore.
Kevin now operates Inkosi Design Studioin St. Louis' fashionable Central West End. His client list is impressive and varied, from entertainers to politicians. He also mentors youth in the business of marketing.