#5 Power Player Panel: Social Media and Customer Service

In this podcast panel hear from our panel on the role of social media in customer service. Our panelists include Kathy Herrmann, Partner, Pathlight Solutions, Glenn Pasch, President of Improved Performance Solutions, Mary Murcott, President of Performance Transformations Incorporated, and Emily Yellin, speaker, consumer advocate, Author of "Your Call Is (Not That) Important to Us." What is an example of a company leveraging social media to serve customers. Hear the dangers of social media for brands. Learn how companies can measure the effectiveness of social media on the brand and the customer service operation. 4. How can the call center use social media to better communicate with customers through social media channels?