Nascent Netflix: Growth During an Economic Slow-Down

Netflix figured out early on that convenience, selection and value were the key ingredients for a recipe for success. Today, as most companies are struggling to pay the bills, Netflix recently boasted 45% growth. People aren't spending money at restaurants, nor are they spending their weekends at the mall. They are cozying up in the comfort of their own homes with popcorn and a movie. Steve Swasey, Netflix VP of Communications talks with Customer Management IQ's Blake Landau about customer feedback, marketing, and making your product relevant.