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Nascent Netflix: Growth During an Economic Slow-Down

  Broadcast in Business

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Netflix figured out early on that convenience, selection and value were the key ingredients for a recipe for success. Today, as most companies are struggling to pay the bills, Netflix recently boasted 45% growth. People aren't spending money at restaurants, nor are they spending their weekends at the mall. They are cozying up in the comfort of their own homes with popcorn and a movie. Steve Swasey, Netflix VP of Communications talks with Customer Management IQ's Blake Landau about customer feedback, marketing, and making your product relevant.
Tags:
Netflix
marketing
business growth
customer engagement
customer feedback
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