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Secrets to Creating and Growing Brands People Love During Lean Times

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Customer Management IQ’s Blake Landau speaks with marketing experts Brian Till and Donna Heckler for a discussion on how brands can remain consistent in the current volatile market. Brian Till is the Steber Professor and Department Chair of Marketing at Saint Louis University and Donna Heckler is Brand Strategy Lead for Monsanto, a multi-national agricultural biotechnology firm with annual revenue exceeding $billion. Their newest book is “Creating Brands People Love: Discover the Secrets of Creating and Growing World-Class Brands.” Find out more at www.customermanagementiq.com.

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