Relevance: Making Stuff That Matters with Tim Manners

Tim Manners, author of Relevance: Making Stuff That Matters, will tell you that he has discovered the solution to the marketing "woes of many brands." Manners wants companies to stop worrying about demographics, fads, and cutting-edge advertising. He asks you to "focus on relevance." In this podcast, Manners will unearth the secret to making, marketing and selling relevant products.