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Interview with William Kimbrell of Blue Ocean Strategy
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eXBIM
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Business
Airdate:
Thu, Nov 6, 2008 07:00PM UTC
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Blake Landau speaks with William Kimbrell, CEO of Kimbrell & Associates and an expert in Blue Ocean Strategy (BOS), a value-based strategy leveraged for innovation and growth. Kimbrell talks about BOS and how it opens up unexplored marketplaces and sparks innovation.
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blue ocean strategy
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bill kimbrell
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red oceans
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