AT&T Presents: An Ear 2 the Future! Amos Johnson Jr.

The author of Take Control of Your Financial Destiny—who specializes in helping would-be entrepreneurs develop businesses inspired by Bibical teachings—offers no-nonsense advice on turning a profit. “Take someone who’s a stay-at-home mom, and she makes gift baskets. My questions to her would be, How much time does it take you to make that gift basket?  And how much are you selling that gift basket for?” Amos Johnson Jr. tells MGN Radio host Tabatha Coffey. “Now, if you’re trying to sell it for $10, but it’s taking you six hours to make one gift basket, you have some process in place that’s not working. You need to sell that gift basket for $200—or we gotta find a faster way to make this gift basket.”