Are you an expert? If so, you might be able to profit from your expertise in a side business apart from your everyday work. How? By selling products teaching other people about your area of expertise. You may have a hobby and find yourself answering other people's questions about what you do in online chat rooms. Or you may have developed great ways to perform services in a particular business. You may be able to package what you know into an information product. It might take the form of traditional books, audio programs, videos or DVDs, magazines, newsletters, ebooks, membership websites, teleseminars and webinars, telecoaching programs, seminars and conferences, and combinations of these. Business people and consumers alike need to learn about solutions to problems they have in a convenient and useful format. How can your expertise into a money-making business?
Robert Skrob, President & Information Marketing Expert with Information Marketing Association shares his insights.
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