The New Small: How a New Breed of Small Business Is Harnessing the Power of Emerging Technologies

A small seafood restaurant attracts new customers with virtually no marketing budget. An iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voice-over company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm increases access to key information while dramatically reducing technology-related costs and risks. And these four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and open source software, social media and networks, mobility, cloud computing, and other emerging technologies to do things simply not possible even five years ago. In The New Small: How a New Breed of Small Businesses is Harnessing the Power of Emerging Technologies, you’ll discover how these companies creatively and intelligently use technology to reach new customers, reduce costs, increase internal collaboration and communication, and create flexible work environments. Rife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It’s a must-read for small business owners, those thinking about starting their own shops, and those who work for larger outfits intent on capturing the agility and spirit of a group of dynamic companies. We will interview Phil Simon, author of The New Small (Twitter Ids:@thenewsmall & @PhilSimon. He consults companies on how to optimize their use of technology. Phil speaks about emerging trends and technologies. He received a BS in policy and management from Carnegie Mellon University and a master’s in industrial and labor relations from Cornell University You don't want to miss this conversation if you are serious about your business success in 2011! Phil's websites: www.thenewsmall.com and www.philsimonsystems.com