Turning Web Traffic Into Cash!

John Lawson, Founder and CEO of the online urban clothing store 3rd Power Outlet (http://www.3rdPowerOutlet.com) and author of business blog ColderICE.com (http://www.ColderICE.com), John Lawson has been growing and changing his business with the continuously shifting world of e-commerce since he began selling a few used IT books online for extra money in 2001. Now that he has not only established himself as an eBay Platinum PowerSeller and eBay Certified Education Specialist but also successfully navigated his business through the dot com bubble burst, Lawson is turning his focus to teaching, speaking, and consulting. “I focus on transitions,” said Lawson. “One big transition is successfully growing something you do in your spare time and on the weekends into your bread and butter. The next change is growing your business from a smaller entity into something more diversified and mature - to take off the training wheels.” With Lawson at the helm, 3rd Power Outlet (http://www.3rdPowerOutlet.com) has continued to grow over the last seven years, to the point where the company ships over 100 packages a day and consists of a successful eBay store, online store, and blog. Since its inception, Lawson has been able to transition completely away from his former corporate job, become the first African-American member of member of the Professional eBay Sellers Association (PeSA), and become a respected and valued voice in the eBay merchant community.