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The world has changed. How we communicate is changing. The old traditional methods: cold calling, direct mail marketing, advertising and trade shows are less effective today. Cutting edge companies need to adapt! The key to success is to attract prospective buyers and not try to sell them! New methods like blogs, podcasts, webinars, news releases, articles, and social networking are the answer! Mike Volpe of HubSpot (www.hubspot.com) talks how entrepreneurs can embrace this new technology!