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Infermercial The New Gold Rush!

  • Broadcast in Psychology



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The gold rush needed a booster, and Sam Brannan was the man. A San Francisco merchant, Brannan was a skilled craftsman of hype. Eventually, the gold rush would make him the richest person in California--but Sam Brannan never mined for gold. 
He had a different scheme--a plan he set into motion by running through the streets of San Francisco shouting about Marshall's discovery. As proof, Brannan held up a bottle of gold dust. It was a masterstroke that would spark the rush for gold--and make Brannan rich.
Brannan keenly understood the laws of supply and demand. His wild run through San Francisco came just after he had purchased every pick axe, pan and shovel in the region. A metal pan that sold for twenty cents a few days earlier, was now available from Brannan for fifteen dollars. In just nine weeks he made thirty-six thousand dollars.