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CONGRUENCE: Brand Therapy for Your Business

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Dr Daniel Sadigh

Dr Daniel Sadigh

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A brand is a mental mark that carries with it a set of values and emotional responses.  A brand has a personality and makes promises, like a person. Great brands keep personal reputations and rely on relationships.  Where we find that congruence, we also find power.  Think about Apple, today the #1 brand in the world.
Congruence is the internal and external consistency that is perceived by others as sincerity or certainty.  This coming together means that the values, attributes and personality of the brand are understood, seamlessly practiced by the business and experienced by the end user. Just as in biological science and psychotherapy – when the system is integrated, it begins to work optimally. 
 
Join Dr. Sadigh and Catherine Mullally as they discuss the role of congruence in building a meaningful brand and profitable business.  Whether starting a new business, growing one or looking to discover personal strengths, clarifying essential values is the first question.

Catherine Mullally is the President of CMC Group, LLC, a strategy, coaching, and communication consultancy  with over thirty years of experience. She has served as Executive Director of Susan G. Komen for the Cure in Los Angeles county and her decade long leadership position in MTV Networks (Viacom) won over forty awards for excellence and generated billions in retail revenue.
As a founding member of the Creating WE Institute and a dynamic public speaker, Ms. Mullally’s appearances include seminars, panels, public presentations, radio and television. She is a member of the International Leadership Alliance, the former co-president of the National Eating Disorders Association, past communication chairperson for the Women’s Venture Fund in New York, and a contributor to the best-selling 42 Rules for Creating WE.

 

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