Dr. Arlene Barro  

Mary Beth Garber: Queen of the Southern California Broadcasters Association On WIN Without Competing! Dr. Arlene will interview Mary Beth Garber, the President of the Southern California Broadcasters Association (SCBA) since 1998. Garber serves as a consultant for 62 stations in Los Angeles, the biggest radio market in the world in terms of dollars. Garber has been recognized as: “Broadcaster of the Year” by Radio Ink Magazine and received the Genii Award for Excellence in Radio by American Women in Radio and Television. She has also been named as one of the “20 Most Influential Women in Radio” by Radio Ink every year for the past 10. During her presidency at SCBA, Garber has co-produced, in conjunction with Arbitron, three behavioral studies about media usage. Garber has also created and produced “The Virtual Neighborhoods of Radio,” which she has presented to advertisers, marketing groups and broadcasters across the country. The Virtual Neighborhood concept has has changed the attitudes of programmers' and on air personalities' toward listeners and advertisers. Garber has been the keynote speaker for Chambers of Commerce and American Advertising Federation and for the American Women in Radio and Television Chapters nationwide, teaching them how to succeed through the creation of local Virtual Neighborhoods. During the last 10 years Garber has also trained over 600 radio sales people through her Southern California Broadcasters University courses changing how sellers position radio and prospect for clients. Prior to joining SCBA, Garber had a distinguished advertising and broadcast career in Los Angeles. She held senior media positions at Chiat/Day and Foote, Cone & Belding. Her radio experience includes local sales and management for CBS and ABC radio stations and at Interep Radio. To read more, visit...http://www.drbarro.com/.