Dr. Arlene Barro  

"Mary Beth Garber: Queen of the Southern California Broadcasters Association" On WIN Without Competing! Dr. Arlene will interview Mary Beth Garber, the President of the Southern California Broadcasters Association (SCBA) since 1998. Garber serves as a consultant for 62 stations in Los Angeles, the biggest radio market in the world in terms of dollars. Garber has been recognized as: “Broadcaster of the Year” by Radio Ink Magazine and the Genni Award for Excellence in Radio by American Women in Radio and Television (AWRT). She has also been named as one of the “20 Most Influential Women in Radio” by Radio Ink every year for the past 10 years . During her presidency at SCBA, Garber has co-produced, in conjunction with Arbitron, three behavioral studies about media usage. As the creator of the concept “The Virtual Neighborhoods of Radio,” Garber has presented it to advertising and marketing groups and broadcasters all over the country, which has changed programmers' and on air personalities' attitudes toward listeners and advertisers. She has been the keynote speaker for Chambers of Commerce and AAF and AWRT Chapters nationwide to teach them how to succeed using the concept of creating Virtual Neighborhoods. She has trained over 600 radio sales people through her Southern California Broadcasters University courses which has changed how sellers position radio and prospect for clients. Prior to joining SCBA, Garber had a distinguished advertising and broadcast career in Los Angeles. She held senior media positions at Chiat/Day and Foote, Cone & Belding in Los Angeles. Her radio experience includes local sales and management for CBS and ABC radio stations and at Interep Radio. For Walt Disney Studios, she worked on the client side of the advertising business for two years as VP/Broadcast Media for Buena Vista Pictures Marketing. To read more, visit...http://www.drbarro.com/.