"Oops, I have no brand!"
On WIN Without Competing!, Dr. Arlene will talk about the tools of branding individuals and businesses. Many make the erroneous assumption that professionally prepared resumes, bios, and videos present their brand. Not necessarily so.
If you have a business website, do not assume that offering discounts and coupons will display your brand. The 99 Cent Store is the exception, of course.
To succeed in your job search or business, YOU need a brand that clearly differentiates YOU from others. Wouldn’t it be wonderful to present yourself as ONE of a kind? Yes, it’s possible. Tune in to learn how.
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