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Social Media Strategist, Direct and Network Marketing Expert Trainer, Speaker, Author, Doug Firebaugh formed PassionFire in 1998, and does business in over 30 countries. The mission is simple: To educate and instruct the Direct Marketer to ignite a Success Inferno in their business and life. The approach to training is fresh, and unique, and is all part of the SuccessFire Personal TranFormation System(sm) that has been developed. We believe in the philosophy that we were created by God to Succeed, not survive, to live a life of Victory, and not a life of victim-hood. PassionFire has been blessed to do business with folks that represent over 500 direct marketing companies, including folks from the U.S., Europe, Asia, Middle East, Australia, Canada, among other countries..
Date / Time: 2/28/2009 10:38 PM UTC
Most do not. Most folks have no clue who is following them, let alone who is UNfollowing them.
Well, now our egos all can get bashed, trashed, and crashed with 2 twitter tools that will email you every time that someone UNfollows you on twitter.
How does that work?
Follow Doug on Twitter
Twitterless and Useqwitter.com
This seemed a little dark. I asked myself, “WHY would I want to know who is unfollowing me and why should i even care?”
THEN it hit me.
There are GREAT reasons to put up with the emails and find out who is unfollowing you and use that as data for your Social Media Branding purposes.
Some folks say that it is a waste of time, and some folks say it is critical info. I am in between. I think that it is not a waste of time if you are in marketing and use twitter as a marketing platform, but I do not think that it is critical either.
it is just a GPS system to let you know how you are doing on twitter as far as Branding and if you are headed in the right direction as far as Value in your message.
People will UNfollow you for a host of reasons, and mainly I believe they do NOT like your tweets. I have UNfollowed folks because i found their language unacceptable, their use of twitter for politics disturbing, and also too many tweets. One dude sent out in ONE day 133 tweets.
Crazy. ALL were selling something. Hasta la vista baby!
What would 3 reasons be to use twitterless and useQwitter?
1) To Tweak your Message.
If you are suddenly getting a rash of UNfollows then you need to check your message and what is says as that is clue to a tweak is needed. The email from twitterless and useQwitter will also send you the tweet that they UNfollowed you on.
2) To check demographics.
You may not so well in one demographic, and the sameUN follows are of that demo. if that is the case, them you need to possibly get another twitter account and market to that demo with a different message, or simply not market to them. Your call.
3) To see what tweets containing certain urls you do not need to send out anymore.
I sent out one tweet a while ago, and it was semi religious in nature, but not much. It was about Thanksgiving and we all had a lot to be thankful for, and to remember Who we are to be thankful for.
Whoa. over 50 people UNfollowed within an hour. Now i never really have marketed myself on twitter or gone after huge numbers (not yet anyway) - and 50 followers were a LOT at that time. So…ol Doug will re–tweak any semi religious tweets from now on as a lesson. as we all must respect where folks are concerning other faiths.
So, do YOU want to know who UNfollows you?
Why?
One person one time said that he did not care, as there were too many others out there to worry about whiney folks. He may be right. But in marketing, it can prove to be valuable info to some degree.
I want to know myself, as it is all part of of my Social Media marketing data.
blessings.. doug firebaugh
social media training
FREE ebook on Social media for Home Business.
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Date / Time: 2/28/2009 1:28 AM UTC
It is all about great, usable content and we get that. But recently there have been a lot of folks on Social Media that are saying that it is your NUMBERS of CONTACTS that matter.
The debate goes on and it appears that there are 2 sides to the question.
Which one are YOU on?
One side are the marketers that market on twitter, facebook,LinkedIn, youtube, and other social sites. They market their trainings and information products. (Full Disclosure - I market products on social sites.
The other side are the bloggers and creatives that want to give great content and revelation that folks can use and grow from. (Full disclosure - I provide content as well on many sites or social media and marketing from home professionals.)
Nothing wrong with either.
Marketers have a valid argument, as they bring new ideas and new products to the marketplace.
Creatives have a valid argument as well, as they bring new how tos and teachings to the marketplace.
One says that it is all about QUANTITY of followers and friends you have.
The other says that it is all about the QUALITY of Content you provide that will create the Numbers of followers and friends you have.
Both may be right as far as their focus. Marketers need numbers to market their wares and information. This us how marketing is done and has been that way for hundreds of years.
But things are changing. New Marketing is starting to take ahold in the marketplace and transform the process of marketing online. Information and Content are driving a LOT of the marketing efforts now. That is what we do as well. We market using creative content that folks seem to like, and then with their permission, we will send them some future information that may see benefit in maybe ordering.
Seth calls it “Permission Marketing” and that has been around for several years.
But seems that it has taken a while for folks to get it and understand the concepts of it. This is what is creating this great debate - Content or Contacts.
Here is my take-
FireRule of Social Media- HOT, USABLE, FRESH Content that is virally marketed will DRIVE the Number of Contacts you obtain quicker than just about anything. Folks are HUNGRY for answers, solutions, howtos, and information.
You need both.You need rocking Hot Content to brand your message and to get virally marketed, as well as a lot of folks to market it to. And you do this by building your list one follower and one friend at a time.
1. Give away a free ebook. Folks will give you a look and maybe become a friend or follower.
Free Social media ebook for Home business.
2. Give away a free download. Folks will give you a look and maybe even send it to their friends.
Free Video training download.
3. Have a HOT blog post or gift and put it on a pdf. It will be sent around and folks will follow you just from that gift.
103 Success Quotes FREE from Doug Firebaugh
It is not hard to do. Create Content that folks will want to use and apply to their life and business. But make sure that you do something that is CRITICAL to building the numbers of friends and followers.
ASK them to Follow you and Become friends with you. BE BOLD! Alex Mandossian in a recent email said he wanted Ten thousand followers on twitter and asked his subscribers to follow him. THAT is bold and that WORKS. (He has a great blog by the way.)
You will notice everywhere on this blog is “Follow Doug on twitter.”
That is NO mistake. I would like for YOU to follow me on twitter as I do send out some HOT findings (urls, blogs, videos, podcasts, etc) in the social sphere that we can all learn from.
And one More tip: Promote OTHERS in your efforts. Become a “powerful promoter” as Matt Bacakhas become and names himself as such. You will notice that I use a LOT of names and links in the posts that I send out. This is to let folks know of these folk’s work, as well as let the person know that I admire their work and learn from it. Like Chris Brogan, Scott Monty, Carrie Wilkerson, Robert Scoble, Tim Carter, Shama Hyder, Deb Micek… you get the idea.
This is how that you BLEND Content with Contacts.
I call it “Content Blending” and it WORKS great for social media marketers.
Add contacts to yourfacebooknotes, videos and insert them in blog posts, podcasts, video posts, and even keywords. John Fogg and Diane Hochman are brilliant at this, as well as Mari Smith and Adam Urbanski.
Blend names into your tweets using @theirname in your mesage-and also Retweet –put “RT” before your message or other folks tweets on twitter as that will be a way to promote them as well.
And also in groups, use other folks names in your communication as well as this will shw that you are connected to folks in that group as well.
Bottom Line – “Content Blending” will assist you in building your list, and answer the debate of whether Content or Contacts is more important. DOUBLE the power of BOTH by making sure that you have HOT content in all you do and then blend some contacts and promote others as you do it, and you will find your numbers of contacys rocking in your social media marketing efforts.
blessings..doug firebaugh
Social media Training
Home Business Marketers Social Media ebook
100 Year Old marketing formula
If i started Social Media Today
Date / Time: 2/27/2009 4:51 AM UTC
I know.
Comparing THE 10 Commandments to Social Media could be considered a bit of a stretch as I am a HUGE fan of THE 10 Commandments from the Good Book.
But WHAT IF- you could take a look at Social Media marketing and say,“Ok, if there WERE 10 Commandments, what would they be?” And let’s get creative here, and see what we can come up with that would make sense to the masses. Now again, this is PURELY an exercise of social media creativity along with some heavy duty research, but lets see what we can come up with.
Our team has been researching the past 5 months over 250 popular social sites, which also included news and personal blog sites, such as mashable.com, chrisbrogan.com, socialmediatoday.com, jasonfalls.com, scoblelizer.com, marketingprofs.com, hubspot.com, problogger.net, copyblogger.com, whyfacebook.com, conversationagent.com, techcrunch.com, joelcomm.com, jackhumphries.com, doshdosh.com , socialmedian.com, Briansolis.com, socialmediaclub.com, and many other sites that are too numerous to list here. We wanted to see what each were saying about Social Media. We have looked at the posts they have that were applicable, (most of them I have read before) and compared each post with commonalities of all of the rest of the posts on all the other sites.
We found some interesting things.
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There were HUGE commonalities in a lot of the posts. We kept spreadsheets to see the common threads as far as word count, phrase usage, idea focus, tactic suggestions, applications mentioned, news items, story lines, new software, Social focus, among many other factors. We even looked at the keywords used on all the sites and what posts were showing up on the search engines, and what posts were most linked to. (We had help of course from a lot of folks for this project.)
Then we listened to what seemed like endless podcasts, and took notes on the talking points, as well as watched endless videos explaining social media, and put that data in the spreadsheets as well.
Then we looked at what was contained on the social sites themselves, like twitter.com, facebook, blogger.com, wordpress.com, myspace.com, LinkedIN.com, Activerain.com, stumbleupon.com,as well as many other social sites. We compared the trainings on social media with what we found on a lot of these other blogs, podcasts, and videos. Then we looked at the Search Engines (Google, yahoo, MSN, and Ask.com) It was really eye opening as there were some things that I saw that I was not aware of that people were writing about.
Then we put it all together and looked at the summary of the research, and saw a pattern that was quite evident in the data. We saw that there were what we call the 10 “Commandments,” “Focuses,” or “Concepts” that absolutely ran across the whole social media spectrum in some format or way- constant-and continuous by just about everyone that we researched. This gave us a starting platform that we felt was accurate- and scalable- to write from, with these ”Commandments.”
What are Commandments? They are not “suggestions.” These are MUST DOs in order to obtain a result or a position in the social media zone that you desire. In Social Media, most people want to create certain results in their efforts that can either be profitable, brand -able, or just enjoyable. These 10 things that we found in our research will help guide you and direct you to a stronger and more powerful social media experience or even more powerful results in your marketing.
NOTE: Social Media is NOT limited to the following 10 Concepts. But these are the 10 things that after researching, showed up stronger and more often in our data than any other concepts , ideas, or “Commandments” we found. These are what were talked about the most, focused on the most, and agreed on the most as critical for social media success for the average person.
Here they are:
1) Thou Shalt know that Social Media is not just about CONNECTION - but the Connection Network.
In Social Media, it is said to be all about CONNECTION- but in Social Media Marketing, it is more about what is CONNECTED to that Connection. It is called the Social Network. And that Network has proven to be Golden with many respects. This Social Network can open up doors and introductions for marketers, bloggers, and social participants to a vast group of people that were never available to them before. But of course, the quality of the Network is a factor as well.
It IS about CONNECTION- but more also about the Social Network the person you are connecting to has behind them. Consider every Social Connection a potential doorway. It’s what lies behind the door that makes Social Media work. The True Value for Marketing is what lies behind that door.
That is what drives the enormous numbers behind Social Media- the Second Layer of Connection that exists with people.
2) Thou shalt know that Conversation is the platform that all social media rests upon.
Whether it is called “Cafe Conversations,” or “Capsule Conversations,” Conversations are critical in Social Media. And that includes Talking AND Listening. You talk to folks in many ways, including blogging, tweets, writing on walls, personal videos, direct messages, joining in a conversation on a micro blog like tumblr, as well as social email and “audio utterz.”
But you LISTEN as well. You do this with tools that are available with many Social sites. You can listen to twitter with “twitter search.” You can search what people are talking about with many applications, including Twhirl and Tweetdeck. You can also use social search engines as well to Listen to what is being said. And you can also hire great companies that do that for you, like Radian6. But Conversation is about BOTH Talking and Listening. You MUST know what is being said out in the social sphere. And here is a tip: Make the person GLAD THEY TALKED WITH YOU. Make them the star of your conversation- not your ego. There are way too many one sided conversations out in Social Media. Keep the conversation focused on who you are ‘talking” to and encourage them, as well as guide them to larger possibilities.
Change the Size of their Conversations and you will change their life.
3) Thou Shalt know that VALUE is the Magnet in Social media, and reigns supremely.
Value is King in Social Media. But not just average Value or expected Value. I am talking about Unexpected Surprising Value. Value that is so much that people talk about it and virally market it like crazy. This is how a new “buzz” starts. By creating a Huge Value with a blog post, free giveaways, new ideas, new software applications, discovery of little known information , news stories, and “how to’s” and the list is almost endless of the Value you can bring.
The amount of Value you bring to Social Media will always equal the amount of Impact you have with people. And that Impact either moves people TOWARDS you, or keeps them where they are. Either they become your friend and “follow you,” or they do not see any reason to. That is up to the Value they perceive in what you send out as your message and intentions.
4) Thou Shalt Know the Three R’s of Social Media.
Social Media is pretty simple. It is mainly about 3 things:
Reaching Out. This is critical to Reach Out to people and let them know you want to Connect and befriend them.
Relationships. Once you have Reached Out, you start building a Relationship of Trust and Value.
Respect. Respect in Social Media is earned, not just given. And you earn that Respect with consistent and powerful content with Value, great conversations that move folks, Integrity and ethics above all, encouraging others, offering solutions, and helping people to larger and more powerful possibilities in their life and business.
5) Thou Shalt BRAND Your Message, Product, and Yourself Consistently, Visibly, and Uniquely.
Everyone talks Branding as that is a must to do in Social Media. But here is where it can get tricky. You brand multiple things all at once. YOU are the brand- sort of. The first thing you need to brand is your Image and who you are, and you do this with a picture or avatar of yourself that shows who you are on your profile. This can also include a corporate logo for a company as well. Chris Brogan has branded a picture of who he is on his blog. The second thing you need to brand is your Message. This is what you want to become known for, and people think about when they think of you. Scott Monty has branded Ford Motors as part of his brand effectively and powerfully. The third thing you want to brand is your product and what Value it has that makes it UNIQUE and One of a kind. The product can be information that you market, actual products that are shipped out, services like consulting or accounting, or any other type of product that you have to market that people will see a need for.
All a Brand is, is Image + Message + Impact + Consistent Visibility = Perception.
Your Image is what people SEE in their minds, Message is what people HEAR in their memory, Impact is what people FEEL in their hearts, and Visibility is what reminds people that you are there. Perception then becomes your Brand.
And here is what we have taught for nearly 20 years: Branding is not about just being remembered, or becoming known. It is about becoming totally UNFORGETTABLE. ™ THAT is a powerful brand.
6) Thou shalt Expand your Experience Through Social Site Applications.
Applications are developed softare and are what Social Sites have available that make your experience more fun, useful, and productive. The most applications are generally found on the most active sites and usually are free. Twtter has over 150 applications, facebook has hundreds of applications, as well as many other Social sites out there. Many applications are very useful and written by outside people for the Social sites.
Learn what applications are available on each site that you are a part of, and choose the ones that you believe will work for you the best and increase your exposure, conversations, and productivity.
7) Thou Shalt GIVE freely, and be willing to Lose Control of your Information.
Giving is what Social Media is all about. Many folks are talking about ‘Influence” and what it takes to create it in Social Media. That one is simple: GIVE.
GIVE stands for “Gain Influence Very Easily.” And when you give, and then give some more, the power of Influence that develops is amazing.
And losing control of your information is part of it as well. Most folks want to CONTROL their information, their marketing strategies, as well as their results. That is part of traditional marketing. But what if you could blend traditional with the non- traditional? Let some of your information go. Give it away freely and let it be virally marketed by others. Give a free ebook away. Give a free mp3 away. Give a free product away. Give a free download away. Give some of your best content away free. Control the rest. See what happens with both sides of the equation- controlled and Social Media. You will like what you find in the Social Media side.
The New Marketing Stars of tomorrow in Social Media will not come from those who are great marketers, but from those who have a LOT of people marketing FOR THEM- without asking them to. Would that be called Marketing Nirvana? That would be close to it. Be willing to Lose Control, and Gain a Massive Advantage.
8) Thou Shalt Build Relationships that are based on a Platform of TRUST.
Relationships are the building blocks of Social Media. Trust is the Concrete. You must build powerful relationships with people to market to them. But a wall that is built with bricks and no concrete will fall with the first strong wind.
Build TRUST and do it everyday. Be honest. Be a person of integrity. Be a person that people can feel good about and know you are there to help enlarge their life. Be a Leader that people are willing to follow. And build Trust in your message, actions, conversations, branding, videos, blog posts, and any other form of exposure that you take in Social Media.
The Rule of TRUST: Relationships are the tiles for the platform of Social Media. Trust is the glue.
9) Thou Shalt become Tribal, and enroll in groups, attend events, and empower the Community.
There is a reason it is called SOCIAL Media. being part of what is called a “tribe” or community is what Social Media is about. This is one of the CORE powers of web 2.0
Connecting, Relating, Reaching, and Conversations are ALL a part of building a Community in Social Media, as well as “Niche sites’ that can be that much more tribal. What you have in common with people helps build the Community.
What you bring to the table to grow that community is GOLD.
10) Thou Shalt Have a Host Mentality with a Permission Focus.
In Social Media, it is much like a party you hold in your living room. I did a post on that a while back called “Social Media is your Living Room.” If you were in your living room, you would be playing HOST and inviting people in, talking with them, being social, making recommendations and giving advice, showing photgraphs off or watching videos, and introducing the crowd to each other. That is much what Social Media is about- HOSTING.
With a small twist. You need to ASK PERMISSION to give them advice and make recommendations, as well as introduce them to the others in your living room. That is not hard to do. And if you have permission to do this, it is much easier to get them Comfortable with you, Connected with you, holding a Conversation with you, if it feels like your Living Room.
Play the Host, and ask Permission. That is being Powerful and Polite at the same time.
These are the 10 Commandments for Social Media Marketing. Yes, there are more than these, but these are what came up with the hard data we had, and formed the basis of this post, to help you improve and understand more Social Media and Social Media Marketing.
blessings…doug firebaugh
(c) 2009/ all rights reserved
Social Media ebook for Home Business Professionals
Social Media Training Network
Date / Time: 2/19/2009 4:43 AM UTC
He called back.
He called back again.
He called back once again.
This so called “Social Media Expert” from the previous blog post I posted has now renamed himself. Amazing transformation. He sent me an email recently telling me that I had a “gift” waiting and needed to act NOW before 11:57 pm TONIGHT–or the offer would be CUT OFF –> FOREVER.
Wow- that’s a long time.
Below is part of the LONG LONG LONG SALES PITCHING HIS REAR END OFF email: (WARNING: The ending revelations he gives about some folks will SHOCK YOU.)
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We have written a lot of posts that are serious- and hopefully informative- and helpful. But sometimes, something comes along -that is SO WRONG- that you just have to write about it to clear your head from it. This is such a thing.
Here is this whack job’s email:
“Doug-Future Social Media Champion!
Here is my million dollar question to you: How often do you get to work with a REAL genius with a REAL gift for what he does that no one else can offer?
How often does it come around that you can change your entire life with just ONE exposure to what this genius has to offer?
I will teach you everything you need to know to become a Social Media Rockstar Overnight! And I KNOW how to do that and all you need to do is hitch your wagon to my STAR! It will happen OVERNIGHT!
You read that correctly my friend- OVERNIGHT!
And I am going to teach you personally and as my gift to YOU- I am going to give you a 15 minute FREE consultation with ME and you will see the Value that my information as well as my webinar has for you.
It is genius.”
Ok…I thought. Let’s go ahead and take this Social Media Expert transformed into NOW a Social Media Genius- appointment- oh yeah - and see how it goes.
(Full Disclosure: I have a full recording of this “consultation” and am still shaking my head. I had part of the recording transcribed for this post. What makes it so funny- this freak show actually happened.)
“Hello- Social Media Expert turned Genius here.”
Hi Sir. Doug here. I am here to sit at your feet and learn this thing called Social Media.”
<There was the courtesy 3 minutes of the typical warm up conversation.> Then…
“Well Doug, first off, I want to congratulate you. You have made a wise decision to spend this time with me as it will pay off handsomely. To begin with, I hope that you get this next statement-what I want to do is to get you to understand EXACTLY what Social Media is and is NOT. You must think out of the box in this thing called the social sphere or what I call the Yourspace. There are many things I would love to reveal to you, but this is simply not the time or place. But if you join us on the webinar i am doing, you will find that everything you have to ask me-will be answered. ”
“I am an out of the box thinker, as you probably can tell. Success is an out of the box result. You need to think out of the box as I said. I like to use what is called ‘anchors’ with people, and on the webinar you will find out exactly how to do that and what they are. But that is up to you to decide to achieve the Success I have obtained so quickly. Think BATHROOM when you think of Social media.
<WHAT???>
You MUST have a sense of urgency and prompt action that will impress people. This is so important. Many people are looking for someone like you that can take quick action and become friends with them and then you can market to them. That’s is how it works. You get as many friends as you can as quick as you can and much like a quick spin into the bathroom, you exit out as soon as possible. I like to use metaphors that anchor into your sub-concious Doug, that can maybe be a little shocking, and you will remember that metaphor I promise. I am looking for that kind of potential social media rockstar- one that takes quick action and pulls out his credit card and says- yes! I am the next social media star in the land and I will attend this webinar! I am worth it!”
“Now, if you do not mind, let me ask you a couple of questions:
”IF you WERE going to attend this webinar i am doing, who are the three people you would want to attend with you? As my gift- I will gift them half price tickets with your full purchase of the $1000.00 webinar. Again, that is a steal my man.”
OK- I thought. Rocking Hot! Let’s have some fun.
I named: 1) Chris Brogan 2) Robert Scoble. 3) Scott Monty.
(NOTE: Mr Social Media expert turned genius did not remember Chris from our first conversation.)
“Ok, tell me about your friends—who are they?” <WHAT???>
“You do not know who Chris Brogan is? We already talked about him the first time we discussed this.”
Silence on the other end. Then an irritated long rustling.
“Yep- you are right. I looked him up - I forgot who he was because of all the people I do know and as a matter of fact, he has a great ebook out- called “The Social Media Manifestive.” Loved it- read it twice.”
Oh yeah.
‘You do not know who Robert Scoble is?”
“You caught me off guard Doug. Understand my man, it’s been a long day. I have been teaching a lot of new rockstars. Of course I do. Come on. He is the creator of facebook. Everyone knows that.” <WHAT???>
Here we go again.
‘Do you know who Scott Monty is?
“Come on- are you trying to pi** me off? Scott is one the many Social Media folks at General Motors in Michigan and I have had enough of this —-. I know them all and have talked with them all as well. Let’s get back to the point I was making. IF you purchase the $1000.00 webinar today, I will LET Chris and Scott attend -or I will even make the exception that it can be friends of theirs–or even yours–for half price as my way of helping you.”
NOTE: Robert was no longer invited. He has facebook.
I finally asked him one more question-out of curiosity:
“Social media Genius sir- just curious-how LONG have you been in social media?”
“I have been in since the creation of the biggest social media site out there - myspace- and that was created in 1998 and I was there from the very beginning. My experience speaks for itself.” <Now THAT is the truth.>
NOTE: That was 5 years before the launch of myspace and facebook has taken over as the largest.
‘Ok- I will attend your webinar. But what I want to do now is let you know that I have recorded this consultation as my way of learning from you- and I am going to put this up on my blog so others can learn from you as well. I really appreciate your time. I will send Robert, Chris, and Scott a copy as well and I am sure they will be glad to hear from you!”
Whoops- WRONG thing to say. My bad.
I am NOT going to reveal what he said before he hung up - but it was along the lines of threatening to sue me because I was a “scam artist” trying to scam him out of good people attending his webinar by trying to copy his own business model to others!
And he WAS going to call Chris Brogan, Scott Monty, and Robert Scoble to tell them that I was a nothing, a fraud, and a leech, and that I was HISTORY in social media. “All that I have taught you is copyrighted and MINE. I will sue you if you put it up or give it out to anyone without first attending my webinar!”
Click.
Sigh.
This is the type of B.S. (stands for Belief Systems) that is out there and we all need to get rid of it. Social media is a gift- a TRUE gift- and we all need to see past the “social media experts turned genius” and create an environment that has three things for all:
1) Total Truth.
Lets get REAL and Honest with folks and tell the truth about ourselves and NOT hide behind some ill begotten plan for fame and fortune. Yes, you can create a fortune online, but let’s do it from the truth of the matter- not deception. Wow- what a concept!
2) A Helping focus that helps people reach out to New Possibilities-not the same old ones.
This is critical. No one is above helping people online. And revealing new powerful directions and possibilities for folks that did not know they existed is the highest form of service in social media. Every “superstar” that is out in social media- has a helping hand out with folks. That is why they are where they are. They give and share with no agenda.
3) A Lifestyle of Lifting Up- not putting Down.
Social Media is about being an Elevator, not just an educator or entertainer. Encouragement is the single greatest weapon you have in social media against people like our “social media expert” who preys on people. Lifting Up should be a lifestyle that we all practice.
Lets cut through the hooey and get focused on what really matters:
People. Conversation. Connection. Elevation. Results that have Social Proof.
THAT will go a long way towards social media success.
Now…I gotta call Mr Scoble about the Terms Of Service change on facebook- that is JUST unacceptable.
WHAT?
FLASH —Update: On the future attendees of the “social media expert turned genius” webinar:
Robert Scoble was kicked off of facebook? HIS own Social Site-the one he created from scratch? DANG!
and…
Note: Scott Monty is no longer with GM- he has “moved” to Ford -quietly. Very.
RUMOR: Chris Brogan is living in Hollywood with his “dad”- James Brolin and his step mom Babs Streisand.
The End. Thank God.
blessings…doug firebaugh Social Media marketing
Date / Time: 2/13/2009 9:56 AM UTC
The Core Energy of any Success and achievement.
And also the Core of any Social Media Success.
That is what Social Media Leadership is about - an evolving Leadership that in a powerful manner, will redefine the web and social media in general n the future.
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Everyone knows that Leadership is comprised of many things.
But the definition of Social Media Leadership is critical to understand when you are looking at a culture and vehicle that has yet to fully develop and evolve as a mature entity. That is years away from happening.
What IS Social Media Leadership?
It is a Mobilizing Energy which mobilizes people- powered by Value, Influence and Directing them to new, more powerful possibilities - from online social networking efforts.
Bottom Line: Moving people to more powerful places and possibilities online.
Social Media Leadership requires the Leader to create a magnetic energy filled with HOPE in their videos, podcasts, and writings - that will move people towards you and your products. You do this by Influencing them with Unexpected Value for their life from your message -- and Directing to New, more powerful paths of results and Success for their own lives.
That is what social media is about-new worlds and new thinking. That is also what Leadership is about. Seeing new worlds of possibilities that others cannot, then leading them there - through a Value and Hope Driven path.
Are you doing that? Are you opening up doors of possibilities for folks and leading them through those doors?
Are you introducing - "what could be"- to people that still live in "what used to be?"
You have a great chance to change a lot of lives through the power of Social Media Leadership.
Take the lead. Take the Initiative. Start something New. End something old. Guide people to New Knowledge. Direct them to Powerful People. Embrace new thinking. Plan bigger networks. Engage more Value on the social sites. Reveal the little known to the many. Expose what most cannot believe to those who want to believe.
LEAD somewhere- anywhere. But lead to a powerful message and place - that will impact people powerfully and transition them to a new Hope.
You be that Message. You be that value.
You be a Social Media GPS System- and guide people step by step, connection by connection, conversation by conversation, down a powerful path that will direct them to something larger than themselves.
With Social Media Leadership you can:
1 Lead folks to new ways of communicating, connecting, and interacting with people that even 4 years ago was not possible.
2 You can lead folks to powerful new teachings that others have posted, recorded, or archived that they never knew were available through blogs, articles, videos and podcasts.
3 You can connect with folks that you do not know that are looking for direction and solutions. That is where you come in.
4 You can cast a vision in social media about where you are going and invite people to go with you.
5 You can guide folks to new thought leaders in social media, like Chris Brogan, Brian Clark, Michelle Macphearson, Carrie Wilkerson, Robert Scoble, Scott Monty, Mari Smith, Shama Hyder, and many others.
6 You can empower and guide folks through the culture of social media and lead them to new ways of thinking, doing, and creating the results they are looking for in their life with your message.
7 You can also establish yourself as a Social Media Leader by simply taking the lead in an area that no one is leading, (and there are many places to do that) and start communicating hope and your thoughts of Value to folks that are a part of your social media circle.
Social Media Leadership draws people towards your message and then leads them to more powerful results that are available but most do not know exist. You want to lead folks to a message that can improve, enlarge, expand, and enhance their life and business.
Social Media Leadership is about Grouping Up and building a leading a large group of folks to a place that only YOU can take them with your message and leadership.
Become a personal Social Media GPS System -- and GUIDE folks to greater heights and results.
And that is one of the biggest secrets to Social media marketing. Lead- don't just persuade. FREE social mdia ebook- http://www.newrulesofhomebusiness.com
blessings...doug
Social Media Marketing training
Home Business Social Media training
Date / Time: 2/13/2009 9:55 AM UTC
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