Helping Web Consumers Choose the Experts They Don't Know

I spend a few minutes talking with Sumazi CEO Sumaya Kazi, a former social media director with Sun Microsystems, in New York City. 

We discuss the launch of her startup, Sumazi, which aims to help people use their social networks to get anything done. Based on the premise that we often don't know the people we need to know, Sumazi shows that those people we need most are sometimes very close. We just don't know what they know. 

Kazi is an entrepreneur who is attempting to help people find that knowledge in their circles of trust.