PEST Industry Analysis
· Touring & Fashion
· Political Issues
· Legislation & Regulation
· Piracy & Political Landscape
· Economic editorials
· Trade Regulation & Position
· Profitability (this is why artist are changing)
· Distribution channel
· Educate Audience
· Impact Social Change & Behavior
· Society DWNLDS no CD’s
· Cultural young people can’t be reached
· Ears plugged into Beats By Dre
· Technological influence internet followings
· Social 50 vs Billboard
· Software & Touring
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