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My perception was that most of my small business owners in our debt workout program were men, until I began counting. What I learned was that approximately one third of my clients are women small business owners.
These women are smart, tough, bold, courageous, willing to sacrifice, committed, and unemotional. In short, they are no different than most of our male small business owners in our debt workout program.
In fact, the closer I looked at the difference, the only conclusion I could draw was my women business owners were better at handling the workout than many of our male business owners. Contrary to popular belief, they are, for the most part, less emotional and more focused than many of my male business owners.
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