Join Donna Messer as she talks to Steve Letovsky a Senior Partner with L.B.C. Consulting Services.
How Important is research in today’s world?
According to the Federal Economic Action Plan from the 2012 Budget, Chapter 3.1
“The Government supports an innovative economy and the creation of high-quality jobs through investments in education and training, basic and applied research, and the translation of public research knowledge to the private sector.”
Meet Steve Letovsky a Senior Partner with L.B.C. Consulting Services. He runs the division responsible for marketing research. He handles all aspects of marketing research, including advertising, sales forecasting and new product launches. He is a qualified Focus Group Discussion Moderator and an expert in on-line questionnaire development.
Steve teaches Marketing Research and Advertising Management at McGill University’s School of Continuing Studies. Steve was selected to create and design key parts of an on-line-course for the Canadian Market Research & Intelligence Association. This course is offered to 2,000 practitioner Research Houses to obtain the Certified Market Research Professional (CMRP) designation.
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