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Preparing Business for Business

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Costly Mistakes of SEO Part II

SEO while important, not fully understanding how SEO works or what you’re paying for, can be a costly mistake. Unfortunately SEO while it eventually may deliver results, it must be maintained, and youmust be consistent to garner results. If your SEO campaign stops, the results are as well. Typically SEO is designed to make your website found in the search engines, this can take many months to accomplish. The importance of SEO can and should not be overlooked, however, verification and lack of product to show for your money can be frustrating. When marketing your website or business, find ways to appropriate your budget to a tangible product, one that you may reuse in other ways such as social media, a strategy that delivers results, and verification the marketing was performed

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