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Ruben Aronin is responsible for overseeing the strategic messaging initiatives for Global Green and implements all of its media campaignsFounded in 1994 by activist and philanthropist Diane Meyer Simon, Global Green is the American Arm of Green Cross International (GCI), which was created by President Mikhail S. Gorbachev to foster a global value shift toward a sustainable and secure future by reconnecting humanity with the environment. Global Green is working to address some of the greatest challenges facing humanity. In the United States our work is primarily focused on fighting global climate change by creating green buildings and cities. Internationally, Global Green and its affiliates are working toward: * Eliminating weapons of mass destruction that threaten lives and the environment * Providing clean, safe drinking water for the 2.4 billion people who lack access to clean water