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Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively). Brian Halligan, cofounder and CEO of HubSpot, claimed coined the term in this sense.
This show we have Inbound Marketing Specialist, Ryan Carrigg from Hubspot to explain this new marketing method.
Learn how to get found using Google, Social Media and Blogs. Read http://www.diversebusiness.blogspot.com too for more updates and case studies.
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