Diva Marketing Talks  

Connie Reece,  Every Dot Connects - http://www.everydotconnects.com/ and B.L. Ochman

What’s Next Blog - http://:www.whatsnextblog.com and whatsnext.com - talk about the impact that micro blogs like Twitter, Pownce or Jaiku can have on marketing.

Find B.L. on Twitter - http://twitter.com/whatsnext

Find Connie on Twitter

Complements of Connie Reece

1. Tumblr.com - blogging so easy, a caveman can use it. Well, at least an 83-year-old woman can use it -- my mom does.
Pro: most user-friendly; post with a click of your browser toolbar.
Con: if you want comments, it requires workaround using different application

2. Jaiku.com & Tumblr.com are convenient to use as "lifestream," a place where all your online content is automatically posted.

3. The more people you follow on Twitter, the more interesting conversations you can have. When you set up a Twitter profile, include a link to your blog or website with enough personal information that a viewer can make a decision in under 10 seconds whether you're someone worth following.

4. Twitter is a stream (soon to become a raging river, I suppose). The point is that you can't swim the length of the pool; just dip in now and then and enjoy a refreshing break.

5. When you follow a lot of people on Twitter, you're bound to miss conversations, even when you check the Replies tab. To minimize this, use Twitter SMS tracking, RSS tracking using Terraminds, e-mail tracking using Twittermail, or a third-party client such as Snitter or Twhirl. My current choice is Twhirl because it streams replies and DM's in the same app window, and highlights them in different colors for easy scanning. Because of Twitter API limitations on 3rd-party clients, if you receive more than 20 messages per update, some will be dropped.

Complements of B.L. Ochman

1. Microblogging is a way to learn where your customers’ attention is right now

2. Social Networks allow you direct access to people you might not be able to reach directly otherwise, and to see who they are influenced by

3. There is a huge marketing opportunity in 140 character conversations

4. Putting your thoughts into 140 characters will help you become a better communicator