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Toby

http://www.divamarketingblog.com


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Diva Marketing Talks  

Toby Bloomberg of Diva Marketing (Blog) brings her sassy but savvy approach to social media marketing to the air waves. Join the conversation with the Marketing Diva and her "rock star" special guests.

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    Date / Time:

    The Verticals Get It - Using Social Media In B2B

    Tips From The Diva Bag From Christine B. (CB) Whittemore and Paul Chaney

    From Christine B. (CB) Whittemore, Director, In-Store Innovation for Carpet Fiber Solutia Inc.
    • It's a slow build.  Be steady, consistent and don't lose your focus.
    • Connect the new with the old to help demonstrate the value of the medium and the information available there.
    • Be contagious when you blog and when you explain what social media is/how to use it.
    • It's about sharing your passion!
    From Paul Chaney, Bizzuka   ( at time of taping Paul was VP, Business Development for Blogging Systems, partner in Nacht & Chaney Social Media Consulting) and co-author of the book Realty Blogging, published by McGraw-Hill.
    • 1. Blog about what you know relative to the industry. There will come a point in time when you will reach the limit of your own knowledge. When that happens, reference tip #2. 
    • 2. Read other industry-relevant blogs. The easiest way to do this is to subscribe to RSS feeds.
    • 3. Keyword-optimized posts written on a regular basis (minimum 3-5 times per week) will give you your best chance of increasing your presence in SERPs as well as establishing your credibility within the industry.

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