Diva Marketing Talks  

Tips From The Diva Bag From Elana Centor and Julie Keyser-Squires

Complements of Elana Centor

Record a conversation that you have with someone telling the story you want to blog about.  Then do a written version of the story.

Transcribe the conversation version of the story and compare your written version to the conversation version. Your voice is somewhere in between.

Talk out loud as you write – it helps create a rhythm.

Decide ahead of time whether you will use profanity in your posts and in your comments

Complements of  Julie Keyser-Squires

Give yourself a year to find your voice.  Use Authenticity and Transparency as your guiding principles (“Whoever you are, be a good one.”  Abraham Lincoln)

Be true to yourself.  This is how you will attract friends in the blogosphere (“Every light attracts its own bugs.”)

Why are you blogging?  Decide your strategic objectives and make every post move you towards Mount Olympus.

Pick a focus/topic that interests you (in my case), or is tied to your revenue generation (in the case of our clients).  That way regular postings are easier to sustain.

Engineer time into your day or week to blog and read blogs.  Get in the habit.  A habit forms in 21 days.

If you are not technical, engage a friend who is to help you set up, negotiate and evolve your blog from the technical end. 

Spend time with someone you care about.