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Profile

Toby

http://www.divamarketingblog.com


Country: United States

Language: English

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Diva Marketing Talks  

Toby Bloomberg of Diva Marketing (Blog) brings her sassy but savvy approach to social media marketing to the air waves. Join the conversation with the Marketing Diva and her "rock star" special guests.

  • Archived Blog Post

    Date / Time:

    August 14, 2007: Leveraging Social Media To Support Niche Consumer Brands

    Tips From The Diva Bag:  

    Complements of Donna Lynes-Miller

    • Don't be afraid to be an innovator & take a risk.
    • If any marketing program is strategically sound & executed well, it can be different (very different) & that includes blogs.
    • Don't be shy about using social media to generate sales & profits. Social media does not need to be altruistic - we all need sales & profits. [Note: click on comments for more]
    • If your initial strategy is not working, don't be afraid to switch horses midstream & try another alternative. Most importantly, if you believe in what you're doing, don't give up. Don't be affected by what others say about you. Dr. Wayne Dryer says it so well, "what other people think of me is none of my business."

    Complements of Tim Jackson

    • Get out there! Don't be afraid. Sure, things can go wrong, but if you don't get out into the conversation, then others will do it for you and take away your customers/ clients.
    • Reach out to other bloggers/ social media practitioners- if somebody takes the time to comment on your blog, go say thanks. That's how you build a community around your own work.
    • Be honest and transparent. It's scary at first, but you'll find it is easier than trying to "hide" something. Besides, credibility is built more on warts than it is on artifice or heavy make up.
    Say thank you from time to time. For me, I have found that the simple act of saying thanks to the folks who read my blog and leave comments brings in more participation- it shows that I appreciate them taking the time to visit (and I honestly do).

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