Talking Through Bloggers Or How to do Bloggers Relations Without Getting Blown-up.

Susan Getgood, Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner, Cool Mom Picks join Toby to discuss how to build successful and respectful blogger relationships programs. Blogger Relations, as other social media strategies, have grown in complexity. The stakes are high and the give aways often over the top. But is it a credible marketing strategy?