Do Sponsored Conversations Make Socia Medial Content Creators the New Nascar Drivers?

"Savvy Auntie" Melanie Notkin, founder of the innovative community for aunts and Scott Monty, Global Digital Communications Ford Motor Company join Toby to discuss if social media content creators are the new Nascar drivers, what impact does accepting money or products impact social credibility and where does blogger relations and pay per click fit into the picture?