Loren Golden, Creator of FRANCHI$IT

Join Janet Powers, Diva Toolbox, as she talks with Loren Golden about FRANCHI$IT, currently a board game based on franchising, which started out as a college project during her days as a marketing major at Rowan University in New Jersey.

Loren Golden, Creator & Chief Marketing Officer, created FRANCHI$IT. The original FRANCHI$IT game was a mock-up with fantasy franchises such as “Happy Hamburger” and “The Gracious Inn,” but her plan was to replace the fantasy franchises with actual real-life stores. She approached over 300 of the top franchises in the country with her idea over many years on her lunch break.

Golden earned a trademark for FRANCHI$IT and contractual agreements with major US franchise organizations, each allowing Golden to feature the organization’s logo free of charge on her board game in exchange for the exposure – a first for the toy industry and franchise industry. The company manufactured 20K games and launched on Black Friday with rave reviews.

FRANCHI$IT is a family/adult board game for ages 10 and up (2-6 players) which features the recognized logos and trademarks of 12 national franchise chains such as 7-Eleven, Great Clips and Subway. The object of the game is to build the highest net worth by aquiring franchise units and collecting profits and receiving (or paying) royalties depending on ownership control of the franchise. Any player owning more units of the same franchise than another player will receive royalty payments from that player. Each player starts with $150K in FRANCHI$IT money and must strategically purchase franchises as they move around the board by advancing their game piece by rolling the dice.

To stay connected with Loren Golden:
www.franchisit.com
www.facebook.com/?ref=logo#!/pages/Franchiit-Game/142032462515309
www.twitter.com/franchisitgames