$0Today’s customer craves service so much, they’re willing to pay extra for it!$0$0If you don’t believe that, check out yesterday’s announcement that Southwest Airlines is going to be charging $10 more for the privilege of boarding at the head of the line. This is in addition to their “Business Select” fares where you get extra mileage points and a free drink. In other words, just to be in the initial boarding group will cost you an initial $10 — but means you will probably get a aisle or window seat.$0$0One analyst estimated that this charge could generate the airline $200,000,000 and may very well move Southwest Airlines back into the black for the 37th consecutive year. All from a simple $10 early boarding fee!$0$0Some organizations believe that improving their product is a way to provide customer service. They’ll examine the chemistry, engineering, manufacturing, features and benefits obsessively…yet spend a fractionof that time focusing on how to enhance how the customer “feels” when they do business with the organization.$0$0It’s obvious that visionary companies like Southwest continue to focus less on the product (the plane) and more on the people (the passengers). Meanwhile, consider what Starbucks is doing — adding product lines and having efficiency experts count the steps that baristas are taking — instead of making their shops smell more like coffee, like it used to.$0$0A wild idea: What if there were two lines at Starbucks? If you had the Gold Card, you get in an express line — or you swipe your card as you enter the line, and your drink order is transmitted into the system. Then, one barista starts making your drink…while another calls you by name and makes certain it’s exactly what you want.$0$0Now, they’d be selling a lot more Gold Cards…and if they would start focusing more on the experience again, could re-establish themselves as a leader. It’s just a thought…$0$0The primary point is this: Every business should take a look at how they can improve their bottom lineby improving the ability of their best customers to get to the front of the line.$0
$0A wild idea: What if there were two lines at Starbucks? If you had the Gold Card, you get in an express line — or you swipe your card as you enter the line, and your drink order is transmitted into the system. Then, one barista starts making your drink…while another calls you by name and makes certain it’s exactly what you want.$0$0Now, they’d be selling a lot more Gold Cards…and if they would start focusing more on the experience again, could re-establish themselves as a leader. It’s just a thought…$0
Pastor Timothy Henderson honors us by talking about Good Friday and Easter. Learn about these highly significant holidays and join the celebration.
Joy Keys chats with four-time NAACP Image Award winner actress Kimberly Elise about the new movie "Apple Mortgage Cake."
Taking a look at the latest smartphone from Samsung, the S5.
Anthony Hamilton shares his musical skills on Lexus Verses and Flow
Host Cyrus Webb welcomes actor Dan Bucatinsky to Conversations LIVE to discuss not just his success as an actor but what it has been like to be on one of the biggest shows on television.
From "Team Usher" NWP welcomes "Music Box". Eliminated this week, what is next for the single mother trying to make it as a full-time singer?
U.S Soccer Star Alexi Lalas discusses the latest MLS expansion plans.
Ed and Deb Shapiro welcome Arianna Huffington to talk about her new impassioned and compelling book, Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder
Actress Heather Tom (Bold and the Beautiful) joins World Footprints to discuss her philanthropy work and travel.
Movie Addict Headquarters remembers the legendary Mickey Rooney with a celebration of his remarkable career. Joining this tribute are comedian George Bettinger, film historian James Colt Harrison and Diana Saenger from Classic Movie Guide.
Passover is one of the most religious Jewish holidays. Hear from the very esteemed Rabbi, Joseph Potasnik on the Passover history, significance and special traditions.
Join Alison Doyle, About.com's career expert, to discover how you can find the perfect career.
Salli Richardson, from BET's "Being Mary Jane," discusses life in Hollywood with Rolanda.
As you Spring clean your closets is it time to do the same in your pantry and refrigerator? What about your snack drawer at work? Join me and my guest Tambra Raye Stevens as she shares how we can get the junk out our diets to eat healthier and feel better.
On his show, Comedian Rodney Perry covers arts and entertainment, everything from comedy and politics to music and acting, with his signature comedic slant.
Joy Keys provides her listeners with insight to improve their lives mentally, physically, monetarily and emotionally. Past guests on the show have included Meshell Nedegeocello, Blair Underwood, in addition to an impressive list of CEOs, humanitarians and authors.
Host Barry Moltz gets small businesses unstuck. He has founded and run small businesses with a great deal of success and failure for more than 15 years. This is a business radio show where he shares all the craziness of small business. It’s that craziness that actually makes it exciting, interesting and totally unpredictable.
The Bottom Line Sports Show is hosted by former NBA stars Penny Hardaway, Charles Oakley, Mateen Cleaves. Tune in to get the inside scoop on what's happening in sports today.
Hits Radio covers basketball, sports culture and entertainment with past guests including Jason Kidd, Robin Lundberg and Chris Herren.
Listeners get an earful on The Halli Casser-Jayne Show, Talk Radio for Fine Minds. Whether it’s the current political cocktail or the latest must-read award-winning book, Halli tackles all topics and likes to stir — and sometimes shakes — things up.
Official Internet radio show of forthcoming epic paranormal investigation book by Eric Olsen and "Haunted Housewife" Theresa Argie.
Award-winning World Footprints is a leading voice in socially responsible travel and lifestyle. Hosts Ian & Tonya celebrate culture and heritage and bring a unique voice to the world of travel.
Football Reporters Online is a group of veteran football experts in the fields of coaching, scouting, talent evaluation, and writing/broadcasting/media placement. Combined, the group brings well over 100 years of expertise in sports.
Host John Martin interviews the nation's leading entrepreneurs and small biz experts to educate small business owners on how to be successful. Past guests have included Emeril Lagasse and Guy Kawasaki.
Sylvia Global presents global conversations pertaining to women, wealth, business, faith and philanthropy. Sylvia has interviewed an eclectic mix from CEOs and musicians to fashion designers and philanthropists including Randolph Duke and Ne-Yo.
It's good to talk.